Premier Ligne – Where Stories Flow

Premier Ligne: More Than Just a Name

Premier Ligne was born from the values that have guided Semisi Telefoni — connection, culture, and a genuine love of good company.

The name itself is a nod to his years in the front row of French rugby — “première ligne,” "front row" (literally translates to the 'first line'), where every match begins. And just like those scrums, wine brings people together in ways that are real and unforgettable.

“première ligne,” "front row" (literally translates to the 'first line')

Premier Ligne isn’t about fancy bottles or stuffy tastings. It’s about sharing wines that have stories to tell and making sure everyone feels welcome. It’s the laughter around the table, the little-known gems waiting to be tasted, and the sense of belonging that comes with sharing something authentic.

You won’t find any wine snobbery here — just honest experiences, curated with care and offered with warmth. From the vineyards of Kumeu to day tours and beyond, every moment is about sharing a piece of that journey.

You won’t find any wine snobbery here — just honest experiences, curated with care and offered with warmth.

Premier Ligne isn’t just a name. It’s a culture and a community — a way to bring people together over good wine and good stories. And while it’s guided by Semisi Telefoni, The Wine Chief, it’s really made by everyone who pulls up a chair and shares a glass.

So whether you’re here to discover new bottles, join an experience, or just see where the journey goes, you’re in the right place.

Because at Premier Ligne, it’s always about connection — and there’s always room for one more at the table.

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